Social Media & Content Manager

Location: Mostly Remote - Hybrid - Utah
Type: Flexible

The Role

As our Social Media & Content Manager, you’ll be the person helping bring the Shorties Golf brand to life every day across social media.

That means creating content, editing videos, managing our content calendar, posting across channels, engaging with our community, testing ideas, studying what works, and helping Shorties become the go-to kids and family brand in golf.

This role will report to our Partnership Manager and work closely with them to support UGC, ambassadors, creators, partnerships, customer stories, and community-driven content. The Partnership Manager will lead the broader partnership and UGC strategy — your job will be to help turn those opportunities into consistent, high-performing social content.

We’re looking for someone who understands social media, has great taste, knows how to make short-form content that actually performs, and is excited to roll up their sleeves to help build something special.

We want someone who can help Shorties become the go-to kids and family brand in golf.

What You'll Do

• Own and manage the Shorties Golf social media calendar
• Create, edit, publish, and optimize short-form video content for Instagram, TikTok, Facebook, YouTube Shorts, and other relevant channels
• Turn customer videos, parent stories, product benefits, reviews, golf tips, founder stories, and family moments into content that performs
• Write strong hooks, captions, CTAs, community replies, and social copy that feels fun, premium, helpful, and on-brand
• Manage comments, DMs, and day-to-day community engagement with a warm, human, family-first voice
• Work closely with our Partnership Manager to support UGC, ambassador, influencer, creator, and partnership content initiatives
• Help organize, repurpose, and publish content generated through customers, creators, ambassadors, coaches, events, and partners
• Assist with creator and ambassador content briefs when needed so partners know what to capture and how to deliver footage that works well for social
• Help build repeatable content series around kids golf, first golf memories, gifting, family time, youth sports, product education, fit, and the Shorties mission
• Monitor trends and know when to jump on something — and when not to
• Track social performance and help us understand what content is driving engagement, follower growth, site traffic, and sales
• Test new hooks, formats, CTAs, posting times, creative angles, and content types
• Partner with our team on product launches, photoshoots, campaigns, events, customer education, and brand storytelling
• Help create systems, processes, content libraries, calendars, templates, and playbooks as we grow
• Be a genuine ambassador for the Shorties brand — fun, thoughtful, family-focused, and obsessed with helping kids and parents make memories through golf
• Be a genuine ambassador for the Shorties brand — fun, thoughtful, family-focused, and obsessed with making great products for kids and parents

What We're Looking For

• 3+ years of experience in social media, content creation, brand marketing, community management, digital marketing, or a related role
• Experience creating and managing social content for a consumer brand, DTC brand, family brand, kids brand, sports brand, apparel brand, lifestyle brand, outdoor brand, e-commerce brand, or agency clients
• Strong short-form video instincts — especially for Instagram Reels, TikTok, YouTube Shorts, and Facebook
• Comfortable editing video, writing captions, creating hooks, organizing content, and turning raw footage into polished social posts
• A strong understanding of what makes parents stop scrolling, trust a brand, and feel excited to buy
• Great taste — especially when it comes to family, sport, lifestyle, kids, and premium-but-approachable brands
• Organized, self-motivated, and able to keep a consistent content rhythm without needing constant direction
• Comfortable working with a small, fast-moving team where everyone wears real hats
• Experience with CapCut, Canva, Instagram, TikTok, Facebook, YouTube Shorts, Shopify, Klaviyo, or similar tools is a plus
• Experience supporting UGC, ambassadors, creators, influencers, partnerships, gifting, or affiliate-style content is a plus
• Clear communicator who can work well with founders, partnership managers, creators, customers, marketers, and operations
• Someone who wants ownership — not just a task list

You'll Thrive Here If You...

• Are driven and self-motivated — you get things done without needing to be pushed
• Like making friends out of the people you work with
• Care about doing good work AND having fun while doing it
• Bring ideas — content ideas, campaign ideas, ways to improve, ways to test, and ways to make things better
• Believe that every customer deserves to feel like family
• Understand that social media is not just posting — it’s storytelling, trust-building, community, testing, and momentum
• Know how to make content that feels fun and authentic without making the brand look cheesy
• Can take a customer video, a product feature, a founder thought, or a parent story and turn it into content people actually want to watch
• Get excited about the idea of building a brand parents and kids both love

Why Work at Shorties?

Family first. Full stop. Go make dinner. Take your kid to the dentist. Catch your son's baseball game. We mean it — we're parents ourselves, and we built Shorties around the idea that your family comes first. We're mostly remote and radically flexible because getting things done matters more to us than where or when you do it.

We invest in your growth — and there's plenty of it. Shorties is a small team with a massive vision, which means the ceiling here is genuinely high. You won't be a cog in a machine — you'll wear real hats, build real skills, and have real impact. As we grow, so does your opportunity: more responsibility, more leadership, and a career path you actually helped shape.

The people here are your kind of people. We're happy-go-lucky, driven, and genuinely fun to work with. We make friends out of coworkers. We laugh. We celebrate wins. If you're someone who's self-motivated, loves collaborating, and wants to actually like the people they work with — you'll feel right at home. If you're looking for a heads-down, don't-talk-to-me 9-to-5... we're probably not your place, and that's okay.

The perks don't hurt either.

• 🏠 Mostly remote — work from anywhere

• 🕐Flexible schedule — we trust you to get it done

• ⛳ Free Shorties product + family discounts (yes, your kids will be geared up)

• 🏌️ Golf outings with the team — because how could we not

• 📈 Real growth opportunities — in skills, responsibilities, and leadership

Every product we sell is a family on a course together. Every swing a kid takes is a memory being made. We take that seriously — and we reward the people who do too. Hard work, creative thinking, finding better ways to do things, and being genuinely fun to work with are how you thrive here.

About Shorties Golf

Shorties Golf was born when Jordan went looking for quality golf equipment for his 1-year-old twins — and came up empty. Everything out there was either flimsy, overpriced, or both. So he did what any determined golf-loving parent would do: designed and built a set from scratch.

Shorties Golf exists to make golf a household sport — one backyard, one family, one unforgettable round at a time. We build high-quality kids' golf equipment at prices that don't make parents wince, because we believe the best memories shouldn't have to come with a luxury price tag.

We're a tiny-but-mighty team based mostly remote, growing fast, and dead set on becoming the biggest name in kids' golf. We're not there yet — but we're getting there, and we want the right people in the seats when we do.

How to Apply

Send us an email at careers@golfshorties.com with:

• Your resume
• A short note about why Shorties feels like the right fit for you
• 2-3 social accounts, campaigns, or content projects you’ve managed or helped grow
• 2 examples of short-form content you created, edited, directed, or concepted

We read every application. No bots, no auto-rejections. You're talking to real people here — and we'll treat your application like it matters. Because it does.